<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>E-Commerce | Eduardo Molina | Packaging Science</title><link>https://molinapackaging.com/tag/e-commerce/</link><atom:link href="https://molinapackaging.com/tag/e-commerce/index.xml" rel="self" type="application/rss+xml"/><description>E-Commerce</description><generator>Hugo Blox Builder (https://hugoblox.com)</generator><language>en</language><lastBuildDate>Tue, 18 Jun 2024 00:00:00 +0000</lastBuildDate><image><url>https://molinapackaging.com/media/icon_hu_2ac6985030d8f1fc.png</url><title>E-Commerce</title><link>https://molinapackaging.com/tag/e-commerce/</link></image><item><title>Analysis of Consumer Preferences and Operational Execution in a Global Environment for Direct-From-Store Deliveries</title><link>https://molinapackaging.com/publications/example-1/</link><pubDate>Tue, 18 Jun 2024 00:00:00 +0000</pubDate><guid>https://molinapackaging.com/publications/example-1/</guid><description/></item><item><title>E-commerce Packaging &amp; Last-Mile Delivery</title><link>https://molinapackaging.com/projects/example-project-2/</link><pubDate>Thu, 01 Jun 2023 00:00:00 +0000</pubDate><guid>https://molinapackaging.com/projects/example-project-2/</guid><description>&lt;h2 id="overview"&gt;Overview&lt;/h2&gt;
&lt;p&gt;The rapid growth of e-commerce has created new packaging challenges that differ fundamentally from traditional retail distribution. This research explores how packaging systems must adapt to direct-to-consumer fulfillment, last-mile delivery, and changing consumer expectations.&lt;/p&gt;
&lt;h2 id="research-focus-areas"&gt;Research Focus Areas&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Consumer Perceptions of E-commerce Packaging&lt;/strong&gt; — Understanding how consumers evaluate packaging in the e-commerce context, where the unboxing experience and sustainability concerns shape brand perception.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Last-Mile Grocery Delivery&lt;/strong&gt; — Investigating operational challenges and packaging requirements for grocery delivery in suburban environments, including temperature-sensitive products and delivery efficiency.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Direct-From-Store Deliveries&lt;/strong&gt; — Analyzing consumer preferences and operational execution for store-based fulfillment models in a global context.&lt;/p&gt;
&lt;h2 id="selected-publications"&gt;Selected Publications&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Analysis of Consumer Preferences for Direct-From-Store Deliveries (IAPRI 2024)&lt;/li&gt;
&lt;li&gt;Investigation of Last-Mile Grocery Delivery in a Suburban Environment (ISTA 2023)&lt;/li&gt;
&lt;li&gt;Investigation of Consumer Perceptions of E-commerce Packaging (IAPRI 2022)&lt;/li&gt;
&lt;/ul&gt;</description></item><item><title>Investigation of Last-Mile Grocery Delivery in a Suburban Environment</title><link>https://molinapackaging.com/publications/last-mile-grocery-2023/</link><pubDate>Tue, 02 May 2023 00:00:00 +0000</pubDate><guid>https://molinapackaging.com/publications/last-mile-grocery-2023/</guid><description/></item><item><title>Investigation of the consumer perceptions of e-commerce packaging</title><link>https://molinapackaging.com/publications/consumer-perceptions-ecommerce-2022/</link><pubDate>Mon, 13 Jun 2022 00:00:00 +0000</pubDate><guid>https://molinapackaging.com/publications/consumer-perceptions-ecommerce-2022/</guid><description/></item></channel></rss>